Discretionary Spending Dollars (DS$) is a continuous household-based dollar value estimate of discretionary spending uncapped up to $1.2M. DS$ represents disposable income minus non-discretionary expenses.
DS$ can be used alone or incorporated into models where consumer spending is a factor. It is best used to identify consumers with the estimated spending levels to afford various products and services and can be used in both offline and online applications.
- Based on Foundation of Anonymous, Direct-Measured Assets
- Translates estimated income, factored asset scores derived from IXI’s proprietary financial assets database, and life-stage attributes into a dollar value
- Estimates Spending Beyond Necessities
- A modeled dollar estimate of household spending beyond basic necessities (housing, utilities, public transportation, personal insurance and pensions)
- Continuous Measure Up to $1.2 Million
- Offers a continuous measure of spending up to $1.2 million per household
- Households are not grouped into buckets. Instead, each household is assigned a dollar estimate
- Better Identifies Households with Ability to Spend
- Differentiates among households with the same income levels, but likely have different spending habits
- Helps identify households that continue to spend, despite harsh economic conditions
- Easy to Apply
- Can be appended to any customer or prospect file and can be used in online targeting
Discretionary Spending Dollars HD is a new offering from Equifax that provides high-performance estimates of household discretionary spending capacity while addressing internal responsible banking practice issues. If you are interested in this robust discretionary spending capacity information, please contact us.