Our AudienceIntel digital marketing analytics tool enables advertisers to better evaluate what types of consumers are viewing and responding to their website and display ads. By measuring digital audiences in terms of their estimated financial characteristics and purchase propensities, AudienceIntel allows marketers to evaluate website performance and online ad campaigns in real time and make rapid adjustments that help optimize use of budgets and ensure the right message is reaching the right audience.
Delivered as a web-based, interactive application within our WalletInsights client service platform, AudienceIntel allows user-customized views based on your specific performance measurement needs.
AudienceIntel offers users the ability to drill down into each website or ad campaign. Whether you are a CMO, a campaign manager or a brand executive, the ability to adjust views simply on-the-fly means you get valuable insights fast, without data overload or a cumbersome learning curve.