IXI Digital

Deliver an Omni-Channel Customer Experience

Closed-Loop Attribution

Measure the impact of your digital marketing

How do you know if your digital marketing campaigns are effective? In all likelihood, clicks and impressions don’t tell the whole story.

With our proprietary closed-loop attribution solution, we can help you determine the real impact that your digital campaigns have on company-specific metrics and revenue.

Here’s how it works:

Closed-Loop Attribution Step 1

Define campaign objectives and marketing plan

Closed-Loop Attribution Step 2

Execute the campaign (online and mobile ads, addressable TV, targeted radio, etc.)

Closed-Loop Attribution Step 3

Measure performance by matching the audience that is served targeted digital ads to sales, revenue, and conversions

Closed-Loop Attribution Step 4

Determine next steps based on ROAS and campaign elements that had the biggest impact on results

Closed-Loop Attribution Step 1 Closed-Loop Attribution Step 2 Closed-Loop Attribution Step 3 Closed-Loop Attribution Step 4

Working with us, you get a one-stop-shop to help you securely onboard and segment your target audience, execute omni-channel marketing campaigns, and measure results with closed-loop attribution.

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