IXI Digital

Deliver an Omni-Channel Customer Experience

Addressable TV

Target specific audiences with your TV ads

Television ads cost big bucks. So why spend valuable marketing dollars on ad buys if you are not sure that viewers are the right fit for your product or service?

With addressable TV, you can serve ads only to your optimal target audience, similar to the way you target audiences for direct mail campaigns. You can also version ads by audience type. Audiences can be defined by virtually any segmented attribute including:

Get started with addressable TV today

Leverage our relationships with leading cable and satellite providers to easily and quickly reach millions of households with targeted addressable TV commercials.

Addressable TV Step 1

Onboard your target audience to an online format

Addressable TV Step 2

Define and enhance audience segments

Addressable TV Step 3

We activate your audience for use by cable and satellite providers

Addressable TV Step 4

You determine reach and set schedule

Addressable TV Step 5

Run TV ad campaign

Addressable TV Step 6

We help measure campaign effectiveness with closed-loop attribution

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