The ability to reach the right audience online and deliver the right message strongly influences the performance of your campaigns and your return on investment. We can help you customize your ads and websites based on what really matters – consumers’ likely financial positions and ability to buy.
Our unique estimates of consumer financial wealth and economic behaviors help advertisers understand who is viewing their ads and websites, so they can deliver appropriate offers for the audience.
With insight on the likely financial profiles and purchase propensities of consumers that view your ads and visit your sites, you can:
- Personalize offers, messages and creative, either as needed or based on real-time viewer profile analysis
- Serve premium offers to visitors that are more likely to have your desired financial profile for certain products and save lower value offers for others
- Limit marketing to consumers that are less likely to have the right financial profile for your brand