Many credit card companies are seeking new metrics to help them effectively manage their marketing ITA account acquisition programs and enhance account management. At the same time, credit card issuers need new insights to help them effectively nurture their relationship with their best cardholders and appropriately target small businesses.
IXI solutions for credit card issuers offer a set of robust economic metrics that can be used to quickly differentiate consumers and small businesses that likely have the ability to spend more. These metrics supplement traditional credit scoring and transaction histories to provide a clearer view of households’ likely ability to spend.
Our solutions are based on a foundation of approximately $14 trillion in anonymized, directly measured consumer assets, gathered from leading banks, securities, and insurance firms. Using our wealth-based measures, credit card executives, analysts, and point-of-contact representatives can improve their understanding of the likely financial capacity of prospective and current cardholders to enhance marketing efforts.
- Inform segmentation for ITA prospecting and account acquisition: Fine-tune segmentation and targeting efforts based on estimated spending and income, and proactively identify credit-seekers that look similar to an issuer’s best customers
- Improve small business targeting: Better identify which small businesses to target for marketing campaigns, such as premium offers and services for home-based small businesses
- Offer dynamic account management and grow charge volume: Identify households likely to have significant spending capacity for loyalty programs, merchant-sponsored promotions, and other campaigns and ensure appropriate marketing messages are delivered to various cardholder segments
- Understand market health: Better segment and target markets that may be more likely to have the desired financial capacity for your brand with new insights on market-level wealth and credit analytics