To achieve marketing success in an increasingly competitive healthcare environment, hospitals must know more about their current and prospective patients, as well as donors. IXI’s unique data-driven targeting helps healthcare providers significantly improve marketing ROI and can provide a competitive edge.
Hospitals can leverage IXI capacity and segmentation solutions to communicate with patients and donors more effectively by gaining a better understanding of likely utilization, estimated financial capacity, and consumer behaviors.
- Identify and target households for specific services based on relevant life-stage data
- Focus outreach on most profitable customers based on likely anticipated utilization
- Streamline fundraising efforts by gaining knowledge on a household’s ability/propensity to donate
- Humanize your patient and donor data and gain a three-dimensional view of the consumers in your service area, including how they interact with each of your facilities
- Deliver the right messages to the right households
- Improve the effectiveness of direct mail campaigns
- Create more meaningful and lasting customer and donor relationships