Industry Focus

IXI's foundation of direct-measured assets produces powerful solutions for firms that target U.S. investors and consumers


Find, Reach and Keep the Right Subscribers

Whether you are a provider of wireless, wireline or pay TV services, the competition for subscribers is fierce. Without a solid understanding of who those subscribers are, what share of wallet you have captured, and strategies for maintaining profitable customer relationships, you are only partially equipped to market successfully to your marketplace.

Marketing Solutions for Voice, Video and Data Service Providers

IXI’s customer targeting and scoring and customer segmentation solutions enable voice, video and data service providers to:

  • Segment and measure subscribers and prospects by likely household economics, share of wallet, potential lifetime value, and demographics, to target and acquire profitable subscribers
  • Reveal untapped targeted up-sell and cross-sell potential within your current subscriber base
  • Identify potentially affluent consumers and those with projected high levels of spending that are ideal prospects for premium services like Digital Cable, DVR and high-speed Internet services
  • Optimize marketing spend and potentially improve ROI by reducing or suppressing treatments to prospects and customers that are less likely to respond or buy
  • Send the right message to the right household by matching appropriate offers to households and selecting the best messaging and marketing media

IXI’s custom analytics and geographical solutions enable voice, video and data service providers to supplement their in-house analytics and research teams in such areas as:

  • Marketplace Analysis, including assessing the credit health of target markets
  • Customer and Prospect Profiling
  • Predictive Modeling
  • Model Scoring
  • Direct Marketing Analytics
  • ROI Analysis
  • Retail Trade Analysis
  • Prospect Lists
  • TEST