- Best Practice: How to Better Optimize your CRM and Find High Potential Auto Shoppers
- Online Targeting for Auto
- AudienceIntel: Gain insight on your online visitors
- Learn more about Equifax’s solutions for auto
- Read our Auto Blog
Quote from senior executive at captive lender:
“We chose Equifax’s IXI Services’ measures because they were the only source that could provide us information on both the likely financial capacity and demographics of interested consumers. Other providers offered only demographics or survey-based information, but Equifax’s foundation of measured assets and credit data plus their ability to provide insight on household demographics, behaviors, and lifestyles was a real differentiator.”
As vehicle sales continue with measured growth, auto marketing teams face a new breed of consumers who are well-educated after spending hours researching vehicles online. To maximize sales and marketing efforts, OEMs, agencies, auto services providers, and dealers have some tough challenges:
- Finding real opportunities within vast CRM databases
- Efficiently connecting with the right audience through various marketing channels (e.g. online)
As a complement to Equifax’s complete suite of solutions for auto, our marketing solutions can help auto sales and marketing teams find the right consumers for your brand and model.
Auto OEMs, agencies, and service providers can leverage our consumer financial insights to help enhance their CRM systems. By combining financial and other insights with existing auto shopper records, auto marketers can better unlock the power of their CRM databases and better identify contacts that are likely to:
- Have the financial ability to purchase their desired vehicle
- Have the ability to spend more
- Be interested in your brand and model
Key measures such as estimated household income up to $2 million allow auto sales and marketing teams to quickly find potential consumers and better match them with the right vehicle. These offers can be communicated via direct mail, online advertising, call centers, and other targeted channels.
Are your digital efforts reaching consumers who are a match for your brand and models? With our digital solutions, you can help improve the efficiency of your online efforts:
- Power online ad campaigns with auto specific online targeting segments, such as ‘Luxury Vehicle Owners’ or ‘In Market for Auto Lease’
- Discover more about the likely characteristics of the consumers visiting your website and viewing your ads
How well can your dealer sales teams determine what make, model, or options package they should promote when a consumer walks in the door? With our Household Decisions real-time application, auto salespeople can quickly make more informed decisions on what vehicle to promote based on key information, such as whether a prospective buyer is likely to be able to afford more, if their lease is likely to expire soon, or if they are likely to be interested in premium models. Contact us for a demo of Household Decisions.
Financial institutions and captive lenders can inform their marketing Invitation to Apply (ITA) efforts by relying on IXI solutions to help focus their marketing budget on households that are likely to have desired characteristics, such as likely to be interested in auto financing or have higher aggregated credit scores.
Our insights are derived from a foundation of measured, anonymous consumer assets and Equifax’s extensive aggregated credit data and can be used for non-FCRA applications only. Ready to learn more? Contact us today.