Industry Focus

IXI's foundation of direct-measured assets produces powerful solutions for firms that target U.S. investors and consumers


Featured Applications:

Case Study:

Quote from senior executive at captive lender:

“We chose Equifax’s IXI Services’ measures because they were the only source that could provide us information on both the likely financial capacity and demographics of interested consumers. Other providers offered only demographics or survey-based information, but Equifax’s foundation of measured assets and credit data plus their ability to provide insight on household demographics, behaviors, and lifestyles was a real differentiator.”

Financial Capacity Insights to Help Enhance Auto Marketing and Sales

As vehicle sales continue with measured growth, auto marketing teams face a new breed of consumers who are well-educated after spending hours researching vehicles online. To maximize sales and marketing efforts, OEMs, agencies, auto services providers, and dealers have some tough challenges:

  • Finding real opportunities within vast CRM databases
  • Efficiently connecting with the right audience through various marketing channels (e.g. online)

As a complement to Equifax’s complete suite of solutions for auto, our marketing solutions can help auto sales and marketing teams find the right consumers for your brand and model.

Find the Hidden Opportunity in Your CRM Systems

Auto OEMs, agencies, and service providers can leverage our consumer financial insights to help enhance their CRM systems. By combining financial and other insights with existing auto shopper records, auto marketers can better unlock the power of their CRM databases and better identify contacts that are likely to:

Key measures such as estimated household income up to $2 million allow auto sales and marketing teams to quickly find potential consumers and better match them with the right vehicle. These offers can be communicated via direct mail, online advertising, call centers, and other targeted channels.

Reach the Right Consumers Online

Are your digital efforts reaching consumers who are a match for your brand and models? With our digital solutions, you can help improve the efficiency of your online efforts:

Provide Sales Teams with Shopper Insights at the Point-of-Sale

How well can your dealer sales teams determine what make, model, or options package they should promote when a consumer walks in the door? With our Household Decisions real-time application, auto salespeople can quickly make more informed decisions on what vehicle to promote based on key information, such as whether a prospective buyer is likely to be able to afford more, if their lease is likely to expire soon, or if they are likely to be interested in premium models. Contact us for a demo of Household Decisions.

Improve Segmentation for Auto Marketing Invitation to Apply Efforts

Financial institutions and captive lenders can inform their marketing Invitation to Apply (ITA) efforts by relying on IXI solutions to help focus their marketing budget on households that are likely to have desired characteristics, such as likely to be interested in auto financing or have higher aggregated credit scores.

Our insights are derived from a foundation of measured, anonymous consumer assets and Equifax’s extensive aggregated credit data and can be used for non-FCRA applications only. Ready to learn more? Contact us today.

IXI’s products were neither developed for the purposes of, nor intended to be used for, the extension of credit to any individual, nor should they be used for purposes of determining an individual’s creditworthiness or for any other purpose contemplated under the Fair Credit Reporting Act, 15 U.S.C. § 1681 et seq.
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