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Wealthiest Sports Fans

With the launch of our new sports digital targeting segments, online advertisers can now more effectively market to households likely to attend or watch particular sports.
Since sports advertising plays a key role in many of your advertising campaigns, we’re delighted that you can now combine our powerful wealth-based insights with these sports segments to enhance the effectiveness of your online advertising campaigns.

This month, we’ve uncovered the sports fans with the highest estimated investable assets per household:

Wealthiest Sports Fans

Source: WealthComplete® and Digital Targeting Segments

Spotlight on Sports Digital Targeting Segments

What percentage of U.S. households fall into the sports segments listed above?

  • Tennis Fans: 17%
  • Alpine Skiing Fans: 14%
  • Wrestling Fans: 16%
  • Golf Fans: 23%
  • NCAA Men’s Basketball Fans: 24%


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