Insights that Drive Marketing

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Top Interests – Millennials vs. Baby Boomers

If you are planning promotions for your top Millennial and Baby Boomer customers, then keep in mind their preferred interests.

Did You Know: Top Interests – Millennials vs. Baby Boomers

Source: Economic Cohorts® and data provided by Gfk MRI

Favorite Stores

Do your campaigns include customer incentives? If so, then consider a gift card from these preferred stores for Millennials and Baby Boomers:

  • Millennials – Banana Republic, Finish Line, Foot Locker, H&M
  • Baby Boomers – Pier 1 Imports, CVS, L.L. Bean, Land’s End


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