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Sports Fans with Highest Incomes

With the launch of our new sports digital targeting segments, online advertisers can now more effectively market to households likely to attend or watch particular sports. Since sports advertising plays a key role in many of your advertising strategies, we’re delighted that you can now combine our powerful economic insights with these sports segments to enhance the effectiveness of your online advertising campaigns.

This month, we’ve uncovered the sports fans with the highest estimated income per household:

Sports Fans with Highest Incomes

Source: Income360® and Digital Targeting Segments

Spotlight on Sports Digital Targeting Segments

What percentage of U.S. households fall into the sports segments listed above?

  • Tennis Fans: 17%
  • Alpine Skiing Fans: 14%
  • Wrestling Fans: 16%
  • NHL Fans: 22%
  • Golf Fans: 23%


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