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Social Media Habits by Wealth Tier

As companies explore social media marketing options to help extend the reach of their brands, we wanted to investigate the impact of wealth tier on a household’s social media habits. The three tiers below have been divided based on estimated household total assets.

Social Media Habits by Wealth Tier

Source: Financial Cohorts® and data provided by Gfk MRI

Social Media Usage

What percent of households in each wealth tier are social media users?

  • Mass Market: 63.5%
  • Mass Affluent: 66.9%
  • Affluent: 62.5%


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