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Social Media Habits by Income Tier

As companies explore social media marketing options to help extend the reach of their brands, we wanted to investigate the impact of income tier on a household’s social media habits. The four tiers below have been divided based on estimated annual household income from both wages and investments.

Social Media Habits by Income Tier

Source: Economic Cohorts® and data provided by Gfk MRI

Social Media Usage

What percent of households in each income tier are social media users?

  • Low: 51.9%
  • Moderate: 64.7%
  • High: 75.8%
  • Elite: 78.8%


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