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Shopping Habits of Retirees

With the holiday shopping season well underway, let’s take a look at which department and specialty stores retiree households (65+) are more likely to frequent than the rest of the nation, broken down by income tier:


Sources: Economic Cohorts and data provided by Gfk Mediamark Research & Intelligence, LLC

Values displayed are indices that indicate how much more likely the group is to shop at a specific store than the national average (100).

Where Do They Shop Online?

The website that the largest percentage of households has ordered from is the same for all four tiers –!

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