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Mobile Advertising Opinions – By Wealth Tier, Age, and Metro Region

In recent years, mobile advertising has become one of the fastest growing advertising formats. As U.S. households have been increasingly exposed to mobile ads, it is important for marketers to understand how their mobile ads are perceived.

This month, we decided to look at the dominant mobile advertising opinion(s) for each Financial Cohorts group:

Source: Financial Cohorts® and data provided by Gfk MRI

Spotlight on Mobile Apps?

Which Financial Cohorts clusters are most likely to use a banking/finance mobile app?

  1. E19. Youthful Promise: Mixed Investments
  2. E20. Youthful Promise: Thriving Investments
  3. I32. Young Millionaires: Young Investors


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