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Mobile Advertising Opinions – By Income Tier and Age

In recent years, mobile advertising has become one of the fastest growing advertising formats. As U.S. households have been increasingly exposed to mobile ads, it is important for marketers to understand how their mobile ads are perceived.

This month, we decided to look at the dominant mobile advertising opinion(s) for each Economic Cohorts group:

Did You Know: Mobile Advertising Opinions – By Income Tier and Age

Source: Economic Cohorts® and data provided by Gfk MRI

Spotlight on Mobile Apps?

Which Economic Cohorts clusters are most likely to use mobile apps?

  1. I46. Confident Futures: Young City Singles
  2. I48. Material World: Urban Singles
  3. M64. Big Shots: Young Upmarket Urbanites


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