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Media Habits of Affluent Young Households

Age: Under 35, Annual Income: $200,000+

Although this group only represents 0.2% of the U.S. population, they are a coveted group of consumers. Want to know how to reach them?


Sources: Economic Cohorts and data provided by GfK Mediamark Research & Intelligence, LLC

Other details about this group from Economic Cohorts include:

  • Median discretionary spending is $156,996
  • 55% are married
  • 42% have children
  • 49% have a bachelor’s degree
  • 29% have a post-graduate degree

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