Insights that Drive Marketing

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Mass Market vs. Upscale Shoppers

We offer a vast array of digital targeting segments to help online marketers target their ad campaigns more efficiently to consumers with the specific behaviors, preferences or characteristics in their target audience.

This month, we identified the five ZIP Codes with the highest concentration of households in two of our retail digital targeting segments:

Segment table showing the five ZIP Codes with the highest concentration of households in two of our retail digital targeting segments

Source: IXI Services Digital Targeting Segments

Spotlight on Discretionary Spending Habits

What is the average annual discretionary spending for households in each of these digital targeting segments?

  • Mass Market/Discount Store Shoppers: $26,336
  • Upscale Shoppers: $104,209

 

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