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IRA Investors – Where Do They Live?

Individual Retirement Accounts (IRAs) are a popular way for U.S. households to prepare for their financial futures. This month, we wanted to uncover “hot markets” for IRA investors.

The map below shows the percent of households within each ZIP Code that are likely to be IRA investors. The types of retirement accounts included are Rollover, Roth, Educational, and Regular IRAs, as well as Annuity products.

IRA Investors – Where Do They Live?

Source: Digital Targeting Segments

Spotlight on IRA Investors

Let’s take a look at a few key average financial measures for households that are likely to be IRA investors:


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