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Impact of Income and Age on How Households Connect to the Internet

Curious about how income (estimated income from wages and investments) and age impact how U.S. households choose to access the Internet? So were we!

Using our Economic Cohorts framework, we decided to take a look at the device each group is most likely to use when going online:

Impact of Income and Age on How Households Connect to the Internet

Source: Economic Cohorts and data provided by GfK Mediamark Research & Intelligence, LLC


Multi-Device Users

Which Economic Cohorts groups are most likely to have access to and use four different types of devices (tablet, cellphone, desktop computer, and laptop computer) to go online?

  • Group J (High Income, Working Years)
  • Group N (Elite Income, Working Years)
  • Group O (Elite Income, Pre-Retirement)


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