Insights that Drive Marketing

Leading firms use IXI’s solutions to maximize the return on their marketing and sales efforts

Ideal Car Preferences by Age and Estimated Total Household Income

Using our Economic Cohorts framework, we decided to take a look at “ideal” car preferences based on age and estimated total household income. What types of vehicle do households in each group prefer?

August-2013-Auto-DYK-Image-Web-Version

Click here to learn more about each “ideal” car type.

Source: Economic Cohorts® and data provided by GfK Mediamark Research & Intelligence, LLC


Additional Auto Preferences

  1. Low Income – Young households are most likely to personalize their vehicle to reflect their individual tastes
  2. High Income – Working Years households are most likely to research car purchases online
  3. Elite Income – Pre-Retirement households are most likely to have satellite radio and heated/cooled seats


Want to learn more?

Contact your account representative or click here.

This entry was posted in Did You Know?. Bookmark the permalink. Both comments and trackbacks are currently closed.
  • TEST