Insights that Drive Marketing

Leading firms use IXI’s solutions to maximize the return on their marketing and sales efforts

Get Ready for Golf

Spring is the air, which means plenty of people are thinking about golf. What do today’s golf fans look like and how can advertisers best reach these high-asset households? Let’s take a look.

Did You Know? Get Ready for Golf

Source: WealthComplete®, Income360®, Discretionary Spending Dollars™, Digital Targeting Segments, Financial Cohorts® and data provided by Gfk MRI

Professional Golf Fans – Who are They?

Professional Golf attracts huge audiences, both in-person fans and viewers from afar. If you advertise with a Professional Golf event, these are the clusters you are most likely to reach.

Professional Golf Events: Financial Cohorts cluster that is most likely to…

  • Attend an event: J35: High-Powered Careers – Investors
  • Watch an event on TV: L41: Eminent and Wealthy – Very Elderly
  • Listen to an event on the radio: E18: Youthful Promise – Credit-Dependent

Source: Digital Targeting Segments, Financial Cohorts® and data provided by Gfk MRI

Note: Our digital segments do not include any personally identifiable information. Segments are estimates of likely household characteristics built using anonymous, aggregated, neighborhood-level data.

 

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