Insights that Drive Marketing

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Get Ready for Golf

Spring is the air, which means plenty of people are thinking about golf. What do today’s golf fans look like and how can advertisers best reach these high-income households? Let’s take a look.

Did You Know: Get Ready for Golf

Source: Income360®, Income360®, Discretionary Spending Dollars™, Digital Targeting Segments, Financial Cohorts® and data provided by Gfk MRI

Professional Golf Fans – Who are They?

Professional Golf attracts huge audiences, both in-person fans and viewers from afar. If you advertise with a Professional Golf event, these are the clusters you are most likely to reach.

Professional Golf Events: Economic Cohorts cluster that is most likely to…

  • Attend an event: N67: Executive Spenders – Suburban Couples
  • Watch an event on TV: L63: Established Wealth – Suburban Retirees
  • Listen to an event on the radio: E26: Getting Ahead – Young City Families

Source: Digital Targeting Segments, Economic Cohorts® and data provided by Gfk MRI

Note: Our digital segments do not include any personally identifiable information. Segments are estimates of likely household characteristics built using anonymous, aggregated, neighborhood-level data.

 

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