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Communications Customer Segments: Where Do These Consumers Live?

Ever wonder how U.S. geographies differ in terms of households’ telecommunications habits? IXI Services’ audience segments reveal which geographies are top markets for certain consumer types.

Let’s take a look at the 5 ZIP Codes with the highest number of households for three of our telecommunications segments:

Did You Know? Communications Customer Segments: Where Do These Consumers Live?

Note: Our digital segments do not include any personally identifiable information. Segments are estimates of likely household characteristics built using anonymous, aggregated, neighborhood-level data.

Source: Digital Targeting Segments

Spotlight on Triple Play Customers

Let’s get to know triple play customers a little better:

  • Average Age: 55
  • Average Estimated Income per HH: $160K
  • Average Estimated Annual Discretionary Spending per HH: $76K


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