Insights that Drive Marketing

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Buyers of Luxury Vehicles

When it comes to luxury vehicles, the owners of domestic luxury and those of import luxury are not
all alike.

Below we show that the owners of import luxury autos have higher estimated financial capacity and are more geographically diverse.

Showing the owners of import luxury autos.

Source: Income360®, Discretionary Spending Dollars (DS$)™, and Digital Targeting Segments

Sweet Spot for Buyers of Family Vehicles

Family Vehicle Owners are most likely to have:

  • Total estimated household income between $100,000 and $125,000
  • Discretionary spending between $30,000 and $75,000

 

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