Insights that Drive Marketing

Leading firms use IXI’s solutions to maximize the return on their marketing and sales efforts

Buyers of Luxury Vehicles

When it comes to luxury vehicles, the owners of domestic luxury and those of import luxury are not
all alike.

Below we show that the owners of import luxury autos have higher estimated financial capacity and are more geographically diverse.

Showing the owners of import luxury autos.

Source: Income360®, Discretionary Spending Dollars (DS$)™, and Digital Targeting Segments

Sweet Spot for Buyers of Family Vehicles

Family Vehicle Owners are most likely to have:

  • Total estimated household income between $100,000 and $125,000
  • Discretionary spending between $30,000 and $75,000


Want to learn more?
Contact your account representative or click here.

This entry was posted in Did You Know?. Bookmark the permalink. Both comments and trackbacks are currently closed.
  • TEST