Insights that Drive Marketing

Leading firms use IXI’s solutions to maximize the return on their marketing and sales efforts

Did You Know?

Did you know that IXI Services can provide deep insights on the likely financial and economic position of U.S. households and geographies? Check out these insights and then contact us to learn how to apply them to your business.

Baby Boomers: Higher Total Income, Less Spending

Did You Know? Change in Baby Boomer Financial Wallet

With average total income topping $100,000 per household, Baby Boomers are well positioned for the future.

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Baby Boomers: Higher Assets Can Fund Their Future

Did You Know? Change in Baby Boomer Financial Wallet

The rising stock market has stacked the cards in their favor: even though Boomers hold about 40% of the nation’s credit balance, they control over 46% of U.S. total invested assets.

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The Gen X Surprise

Did You Know: The Gen-X Surprise

Guess which generation has the highest estimated discretionary spending AND total income AND credit balance? It’s Generation X.

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Gen X – High Assets and More

Did You Know: The Gen-X Surprise

If you are looking for households that are likely to have over $200,000 in average estimated assets, may be ready to spend now, or might need loans, then check out Generation X.

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Get Ready for Golf

Did You Know: Get Ready for Golf

Spring is the air, which means plenty of people are thinking about golf. What do today’s golf fans look like and how can advertisers best reach these high-income households? Let’s take a look.

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