Insights that Drive Marketing

Leading firms use IXI’s solutions to maximize the return on their marketing and sales efforts

Did You Know?

Did you know that IXI Services can provide deep insights on the likely financial and economic position of U.S. households and geographies? Check out these insights and then contact us to learn how to apply them to your business.

Get Ready for Golf

Did You Know: Get Ready for Golf

Spring is the air, which means plenty of people are thinking about golf. What do today’s golf fans look like and how can advertisers best reach these high-income households? Let’s take a look.

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Get Ready for Golf

Did You Know: Get Ready for Golf

Spring is the air, which means plenty of people are thinking about golf. What do today’s golf fans look like and how can advertisers best reach these high-asset households? Let’s take a look.

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Millennial Cities: Boston vs. Pittsburgh vs. Miami

Did You Know? Millenial Cities - Boston vs. Pittsburgh vs. Miami

As more Millennials (born 1981-2000) enter the workforce, many are moving to urban areas and seeking higher salaries. The Boston, Pittsburgh and Miami metro areas have each had huge influxes of Millennial households in the last 5 years. How do these cities’ Millennial populations compare? Let’s take a look. Then contact us to find out which metro areas in your target markets have had a large growth in Millennials and to discover their likely economic profile.

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Millennial Cities: Boston vs. Pittsburgh vs. Miami

Did You Know? Millenial Cities - Boston vs. Pittsburgh vs. Miami

As more Millennials (born 1981-2000) enter the workforce, many are moving to urban areas and seeking higher salaries. The Boston, Pittsburgh and Miami metro areas have each had huge influxes of Millennial households in the last 5 years. How do these cities’ Millennial populations compare? Let’s take a look. Then contact us to find out which metro areas in your footprint have had a large growth in Millennials and to discover their likely financial profile.

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Generational Wealth – Percentage of Households by Wealth Tier

Did You Know: Generational Wealth – Percentage of Households by Wealth Tier

Do older generations generally have wealthier households? Based on our measurement of average household assets, each progressive generation has a larger percentage of households in higher wealth tiers.

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