Insights that Drive Marketing

Leading firms use IXI’s solutions to maximize the return on their marketing and sales efforts

Market Level Analytics

With a foundation of measured assets, IXI’s market level solutions enable marketers and analysts to assess relevant geographic locations to size the market, track share and competitive progress, and locate high-growth and under-developed market areas. Not only can firms better understand how markets are changing on a macro level, but they can also understand how the market is changing for specific product categories.

IXI Market Level Analytics Applications:

Market
Share
  • Determine market share by product line for relevant peer groups
  • Track market share over time
Market Size
and Growth
  • Identify growing and declining markets and products by geography
  • Determine market size and opportunity
Site Location
  • Penetrate growing markets with minimal competition
Branch, Territory
and Sales
Management
  • Evaluate distribution channels by sales activity
  • Allocate sales force based on demand
  • Gauge territory performance and goals
Merger
Integration
Planning
  • Optimize branch/territory management for combined firm
  • TEST