Insights that Drive Marketing

Leading firms use IXI’s solutions to maximize the return on their marketing and sales efforts


For over 20 years, IXI has used its foundation of anonymous, direct-measured assets to help clients achieve unmatched ROI in their marketing and selling programs, increase productivity, and gain more loyal relationships with customers.

Our goal is to enable our clients to gain a better understanding of households’ financial and economic positions, including estimated assets, income, spending, and credit. We help firms quantify households’ likely financial and economic capacity to invest and purchase their products and services; understand their share of wallet; differentiate households based on their expected use of credit; and analyze financial behaviors by demographic categories, such as age, lifestyle, and more. We then work with our clients to help them apply these learnings to their strategic planning and omni-channel marketing efforts.

Marketing Optimization Market Level Analytics Practice and Performance Management

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