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Financial and economic insight for every U.S. household


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Monthly Insights

Generational Wealth – Percentage of Households by Wealth Tier

January 2017

Do older generations generally have wealthier households? Based on our measurement of average household assets, each progressive generation has a larger percentage of households in higher wealth tiers.

International Travel Habits – City Slickers vs. Consuming on Credit

January 2017

Both of these segments are comprised of millennials, but with their contrasting estimated income and spending patterns, their international travel choices and booking style vary widely.

Credit Card Rewards Preferences – By Wealth Tier, Age, and Metro Region

December 2016

When deciding on a credit card, many first consider the available perks. This month, we decided to look at the dominant credit card rewards preferences for each Financial Cohorts group.



Spotlight: White Paper: Insights on US Travelers

White Paper: Insights on US Travelers

Optimize your marketing with an in-depth look at US international travelers.

Product of the Month

Product of the Month: Onboarding

Reach your offline audiences in the digital world.
Onboarding enables marketers to convert their customer or prospect data in a secure environment to a digital format that can be used for digital and online targeting.

Men shaking hands

Handbook: Mergers and Acquisitions Handbook for Retail Bank Marketers

You’ve just completed a merger/acquisition. Our extensive financial asset data and insights can help you combine your brands and achieve your goals.

How We Can Help You Make Smarter Decisions