Do older generations generally have wealthier households? Based on our measurement of average household assets, each progressive generation has a larger percentage of households in higher wealth tiers.
Both of these segments are comprised of millennials, but with their contrasting estimated income and spending patterns, their international travel choices and booking style vary widely.
When deciding on a credit card, many first consider the available perks. This month, we decided to look at the dominant credit card rewards preferences for each Financial Cohorts group.
Tactics, tools and real-life case studies that show how additional data sources can help improve advertisers’ online campaigns.
Identifying the emerging affluent to start lifelong relationships and using best tactics to reach this generation.
Product of the Month
Reach your offline audiences in the digital world.
Onboarding enables marketers to convert their customer or prospect data in a secure environment to a digital format that can be used for digital and online targeting.
In the News
November 9, 2016: How Planning for Attribution Sets Up Holiday Season Success →
October 12, 2016: HENRYs Represent a Starting Point, Not a Target Affluent Audience →
September 20, 2016: Ad Platforms Onboard Equifax’s IXI To Attract Financial Services Advertisers →
September 15, 2016: HENRYs’ discretionary spending remains high, despite lingering debt →
You’ve just completed a merger/acquisition. Our extensive financial asset data and insights can help you combine your brands and achieve your goals.
into ETF Investors
ETF Investment Tendency Measures
Enables financial services firms to enhance in-house customer and prospect models with insight into likely ETF investment behaviors.
Segment Households by a
Multi-Dimensional View of Their
Economic Cohorts incorporates the vital visibility into household economics that has been missing from consumer segmentation products until now.
Get Insights on Real
AudienceIntel™ is a web analytics tool that delivers real-time consumer economic and financial insights for your entire digital landscape – website, digital ads, email campaigns, and mobile presence.