With average total income topping $100,000 per household, Baby Boomers are well positioned for the future.
The rising stock market has stacked the cards in their favor: even though Boomers hold about 40% of the nation’s credit balance, they control over 46% of U.S. total invested assets.
Guess which generation has the highest estimated discretionary spending AND total income AND credit balance? It’s Generation X.
Tactics, tools and real-life case studies that show how additional data sources can help improve advertisers’ online campaigns.
Identifying the emerging affluent to start lifelong relationships and using best tactics to reach this generation.
Product of the Month
Reach your offline audiences in the digital world.
Onboarding enables marketers to convert their customer or prospect data in a secure environment to a digital format that can be used for digital and online targeting.
In the News
April 12, 2017: In Luxury Auto, Dealers Must Be Data-driven
March 8, 2017: Segmentation Can Help Overcome Addressable TV’s Small Scale
You’ve just completed a merger/acquisition. Our extensive financial asset data and insights can help you combine your brands and achieve your goals.
into ETF Investors
ETF Investment Tendency Measures
Enables financial services firms to enhance in-house customer and prospect models with insight into likely ETF investment behaviors.
Segment Households by a
Multi-Dimensional View of Their
Economic Cohorts incorporates the vital visibility into household economics that has been missing from consumer segmentation products until now.
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AudienceIntel™ is a web analytics tool that delivers real-time consumer economic and financial insights for your entire digital landscape – website, digital ads, email campaigns, and mobile presence.