Ever wonder how U.S. geographies differ in terms of households’ telco habits? IXI Services’ audience segments reveal which geographies are top markets for certain consumer types.
Which U.S. states have the wealthiest households? Also, which states are on the rise in terms of household wealth? Let’s find out.
This month, we wrap up our series on Henrys (High earners, not rich yet) by learning about where they live.
Tactics, tools and real-life case studies that show how additional data sources can help improve advertisers’ online campaigns.
Identifying the emerging affluent to start lifelong relationships and using best tactics to reach this generation.
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In the News
September 20, 2016: Ad Platforms Onboard Equifax’s IXI To Attract Financial Services Advertisers →
September 15, 2016: HENRYs’ discretionary spending remains high, despite lingering debt →
September 14, 2016: A New Generation’s Behaviors Will Change Affluent Marketing →
September 13, 2016: In Addressable Advertising, What Marketers Don’t Know Can Hurt →
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Segment Households by a
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Economic Cohorts incorporates the vital visibility into household economics that has been missing from consumer segmentation products until now.
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AudienceIntel™ is a web analytics tool that delivers real-time consumer economic and financial insights for your entire digital landscape – website, digital ads, email campaigns, and mobile presence.