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Financial and economic insight for every U.S. household


Logo: Equifax
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Monthly Insights

Credit Card Rewards Preferences – By Wealth Tier, Age, and Metro Region

December 2016

When deciding on a credit card, many first consider the available perks. This month, we decided to look at the dominant credit card rewards preferences for each Financial Cohorts group.

Top Interests – Millennials vs. Baby Boomers

December 2016

If you are planning promotions for your top Millennial and Baby Boomer customers, then keep in mind their preferred interests.

Which Economic Cohorts Clusters are Most Connected to Brands via Social Media?

November 2016

In today’s omni-channel world, every brand wants to connect with their customers across multiple channels. Which Economic Cohorts clusters are the most connected with brands via social media platforms? Let’s find out.



Spotlight: White Paper: Insights on US Travelers

White Paper: Insights on US Travelers

Optimize your marketing with an in-depth look at US international travelers.

Product of the Month

Product of the Month: Onboarding

Reach your offline audiences in the digital world.
Onboarding enables marketers to convert their customer or prospect data in a secure environment to a digital format that can be used for digital and online targeting.

Men shaking hands

Handbook: Mergers and Acquisitions Handbook for Retail Bank Marketers

You’ve just completed a merger/acquisition. Our extensive financial asset data and insights can help you combine your brands and achieve your goals.

How We Can Help You Make Smarter Decisions