IXI Launches Income360™, Complete Income Measure Enabling Accurate Consumer Differentiation and Improved Modeling Performance

IXI announces the availability of a new income measure for financial services marketers.  The measure, called Income360™, provides a revolutionary way for marketers to differentiate consumers and subsequently make informed business decisions to improve their segmentation and modeling performance.

A wide variety of financial services models that incorporate traditional income measures can be enhanced with Income360.  For example:

• Mortgage lenders that are focusing on reevaluating mortgage holders’ ability to pay given rate increases will benefit from Income360’s precise dollar value estimates of household income.
• Credit marketers can supplement credit scores with Income360 values to better find credit worthy households and avoid losses from defaults.
• Banks and Securities firms can use Income360 values in their models to find likely customers for cross-sell and up-sell.
• Insurance marketers can use Income360 in their models to identify consumers that need premium coverage or multiple insurance investment products.

Accurate and Precise Income Measure up to $2.0 Million

Income360 is the first and only household-level income estimate that provides a precise dollar value from $0 to $2.0 million.  The Income360 model includes both income from wages and income generated from assets.  Unlike other available income measures, only IXI has proprietary economic data that measures income from assets.  The outcome is a more accurate and precise measure of consumers’ total household income.

Because Income360’s range of income estimates goes up to $2.0 million per household, financial services marketers can identify consumers at the high end of the income spectrum more definitively than with traditional income measures which often reach only $125,000+.  And Income360’s precise dollar value income estimate (e.g. $98,545) enables marketers to differentiate consumers that may be grouped within a standard income band (e.g. $75,000-$99,999).

In addition, financial services marketers can use Income360 to differentiate consumers who may have similar salaries, yet have vastly different income from assets.   

For more information about how IXI’s Income360 can provide your company with powerful new insights into the true income picture of the households in your customer and prospect database, please contact IXI at 800-210-4323 or info@ixicorp.com.