Healthcare

IXI works with healthcare providers to improve membership segmentation, enhance performance of direct- to-consumer marketing models, and assess the impact of consumers’ economic and financial situation on their health insurance attitudes and behaviors.
 
IXI’s solutions for the healthcare industry evaluate the relationship between consumer financial behavior, financial habits, and lifestyle, and health insurance requirements, claims history, preferences, and obligations.

IXI is currently working with healthcare providers in the following areas:

Actuarial:

• Improve risk management by examining the likelihood to file significant health claims
• Assess Individual Plan members’ ability to pay during the application/ underwriting process
• Improve management of long-term medical costs for Group Plans by identifying the small percentage of consumers that are responsible for more than half of all healthcare costs

Marketing:

• Improve segmentation of customers for supplemental product offerings in both Individual and Group Plans
• Enhance predictive power for consumer acquisition targeting (response and conversion) models
• Improve marketing messaging, creative design, and media optimization

For more information, please contact us.