Banking Solutions

IXI eliminates the guesswork in your marketing programs with highly accurate household scoring and customer segmentation solutions as well as geographic market share and sizing solutions. We are dedicated to scoring and measuring every U.S. household and neighborhood based on Wealth, Spending Capacity, Income, Share of Wallet and Share of Market.

Identify Your Best Customers, Markets and Prospects

Most marketers have little insight into the actual assets and investments their customers and prospects hold with competitors. Developing an effective marketing strategy without this critical information can be a high-stakes guessing game at best.

IXI eliminates the guesswork in your marketing programs with highly accurate household scoring and customer segmentation solutions that you can use to:

• Understand customer needs—map product strategy, customer on-boarding, acquisition and loyalty programs to the specific wealth profile of your customers and prospects
• Achieve highly accurate and precise share of wallet and lifetime value measures for current customers and prospects
• Profile your best customers, quantify the opportunity they present and find more customers like them
• Target prospects for Pre-screened and Invitation to Apply (ITA) campaigns
• Send the right offer to the right household using relevant, versioned messages and appropriate marketing media
• Identify and manage cross-selling and up-selling opportunities—across the customer lifecycle—from origination to account management to collections

Our geographic market share and sizing-profiling solutions are grounded in reality, enabling you to:

• Optimize branch and site planning with robust market data that reveals hidden opportunity in your existing footprint and in new markets you pursue
• Trend expected growth and potential by market and manage your sales efforts with factual information on consumer wealth, not surveys and self-reported data
• Size markets for key targets and measure your share in all geographic areas against your competitors