Research

Understanding Retail Investors’ Use of Exchange Traded Funds

Listen to a recording of a deep-dive analysis of the retail market for ETFs.  With the market for ETFs growing by leaps and bounds – twice as fast as mutual funds in just this past year – financial services marketers have significant opportunities to gain.  Because IXI measures over 70% of all ETF retail assets with granularity down to the position (CUSIP) level, only IXI can provide detailed statistics on ETF retail use.

Topics covered:

1. Which geographic markets have the largest holdings of ETF assets?
2. What is the leading distribution channel for ETF assets?
3. Who is buying ETFs?
4. How do ETFs fit into the asset allocation of investors?

Whether you are an ETF wholesaler or dealer, you’re sure to gain new ideas on how to grow your ETF sales and penetrate hot markets. 

To request registration information, please click here.