LifeScores
A Measure of Anticipated Premium: For Life Insurance Marketers
LifeScores is a continuous household-based score that ranks households by anticipated premium. It enables insurance marketers to identify households with significant premium potential, and thus a higher profit potential for manufacturers.
Insurance marketers can use LifeScores to direct prospecting efforts toward those households that are most likely to have the highest premium and to focus agent efforts on households that are ideal for cross-sell/up-sell opportunities.
Key Differentiators of LifeScores
1. Driven by Directly Measured Premium Values
- LifeScores is driven by anonymous, aggregated insurance and annuity premium values gathered by IXI from the nation’s leading Life & Annuity manufacturers, as well as additional IXI and Equifax proprietary financial metrics
- Offers firms a household-level view reflecting estimated total premium values
2. Ranks Households by Anticipated Premium
- Provides a household scoring system that ranks households by their premium potential
- Helps agents focus marketing efforts on those households with the highest expected premium
3. Scores Available for all Major Life Product Types
- LifeScores ranks households for each of four Life Product Types: Term, Whole, Universal/Variable, Annuity
- Provides a household-level continuous score ranging from 1 to 1000, with a rating of 1000 representing households with the highest anticipated premium
4. Provides Proven Lift
- Proven to provide significant lift in its predictive power to identify households with high premium potential, to the magnitude of a 68% lift for a recent analysis
5. Use Alone or With Other Systems
- LifeScores can be appended to any customer or prospect file
- LifeScores can be combined with existing models and segmentation systems, including Financial Cohorts and Economic Cohorts, to help insurance marketers better understand the profile of target clusters and improve marketing campaign planning, messaging, and acquisition
LifeScores are neither derived from, nor intended to be used as, “consumer reports” under any applicable state or federal regulation(s). No person may use or take into consideration any LifeScore(s) as a factor in establishing or determining an individual’s eligibility for insurance, employment, or personal credit.