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Economic Spectrum
Classify Households by Income and Spending

Economic Spectrum is a unique classification tool that enables firms to group customers and prospects based on estimated income and spending. Analysts can use Economic Spectrum to create customer and prospect treatment groups based on the unique spending profile and estimated incomes of their customers and prospects in order to identify areas of opportunity in their customer base. Interactive marketers can also use Economic Spectrum for online targeting.

Economic Spectrum can be used alone or incorporated into models that include consumer income and spending variables. For example:

  • Credit issuers can use Economic Spectrum to identify customers that warrant premium service as well as those that need to be actively managed
  • Insurance marketers can use Economic Spectrum to identify consumers who might need a more comprehensive set of insurance policies
  • Travel, Leisure, and Entertainment companies can use Economic Spectrum to identify customers most likely to respond to promotions and loyalty programs
Key Differentiators of Economic Spectrum

1. Based on Unmatched Wealth Information

  • Examines the relationship between two critical components, both derived from multiple sources including factored asset scores derived from IXI’s proprietary, anonymous, financial assets database:
    • Estimated total household income including income from wages and income from assets virtually uncapped up to $2.0 million (Income360)
    • Estimated dollar amount of discretionary spending up to $1.2 million per household (DS$)

2. Groups Customers into 17 Unique Classes

  • Classes determined by estimated income and spending
  • Range from the “Elite Affluent: Elite Spenders” with an average income of $352K and spending levels of $367K to “Making Ends Meet: Minimal Spenders” with an average income of $27K and spending levels of $13K

3. Enables Firms to Develop Treatment Groups

  • Groups customers based on their estimated income and spending in order to expose hidden economic power at the household level
  • Reveals hidden opportunity and narrows the target audience for marketing campaigns

4. Differentiates Consumers with Similar Income

  • Identifies consumers with comparable income, but with vastly different spending
  • Enables firms to reallocate resources to sub-groups that likely have the ability to purchase their products and services

5. Easy to Apply

  • Can be appended to any customer or prospect file
  • Complements in-house models
  • Online version is available for use in online targeting