CreditStyles Pro offers a suite of tools that enables marketers, analysts, and risk management executives to differentiate households based on their likely credit availability, needs, and usage1.
CreditStyles Pro includes Detailed Credit Variables, Aggregated Risk Scores, Predictive Triggers, and Aggregated FICO® Scores. These measures, scores, and variables can be used alone or combined for advanced analytics throughout the customer lifecycle to enhance prospecting, targeting, and account management.
CreditStyles Pro is best used for customer and prospect analysis to identify target segments based on consumers’ expected credit behaviors. It enables financial services marketers and analysts to gain insight on all types of credit usage including bank cards, retail cards, consumer finance, and various mortgage type loans.
1. Provides Estimates of Credit Usage at the Household Level
- Built based on anonymized credit information from Equifax®, which is de-duplicated for joint and shared account information to provide estimates of credit usage at the household level. All CreditStyles Pro data is aggregated to the micro-neighborhood level to protect consumer privacy
- Standard aggregated credit measures are built from one record per ZIP+4 Code and reflect average use of credit by individuals, resulting in credit usage measures that sometimes overestimate credit use for individuals that have joint or shared accounts.
2. Offers Detailed Credit Variables and Comprehensive Metrics
- Offers over 250 credit variables for a variety of segments such as mortgage; non-mortgage; and bankruptcy, foreclosure, and collections
- Provides ZIP+4 Code metrics, including means, percent of household use, and percent of households with a certain credit behavior
- Enables analysts to gauge expected credit use for individual households and groups of households
3. Enables Firms to Leverage the Basis of FCRA Compliant Measures for Marketing Applications
- Aggregated Risk Scores based on scores such as Telco 98, Bankruptcy Navigator 3.0 and Equifax Risk Scores can be used in prospecting and segmentation
4. Criteria-Based Triggers Enable Firms to Better Identify Consumers with a Specific Need
- Predictive Triggers help marketers better identify consumers that have recently assumed a credit profile that is similar to other consumers that have demonstrated a propensity to acquire new credit for a specific purpose. They may identify consumer groups faster than event-based triggers
5. Provides Exclusive Access to Aggregated FICO® Scores
- Aggregated FICO® Scores can be used in prospecting and segmentation both online and offline
- Enables firms to utilize an aggregated version of the industry accepted credit risk assessment measure for marketing applications
6. Updated on a Quarterly Basis
- All CreditStyles Pro metrics are updated quarterly, unlike standard aggregated credit metrics that are updated just once per year, enabling analysts to gain the most timely data on overall credit use
7. Easy to Apply
- Can be accessed real-time or appended to any customer or prospect file