Customer targeting and scoring products from IXI enable financial services firms and consumer marketers to efficiently manage their marketing decisions and maximize sales opportunities by identifying those customers and prospects that are most likely to offer a profitable business relationship based upon their financial and economic capacity, share of wallet, financial needs, investment style, and product preferences. IXI’s targeting, modeling and scoring solutions rely on a common foundation of anonymous, direct-measured assets, offering an integrated solution to analyze customers and prospects both online and offline.
WealthComplete: Gauge share of wallet, conduct opportunity analysis, and determine cross-sell/upsell strategies by coding households with IXI’s estimate of total invested assets
Investyles: Code customer and prospect files with anonymous, direct-measured assets to improve models for acquisition, prospecting, account management, product propensity, and cross-sell/upsell
Income360: Enhance targeting and models that use traditional income measures with IXI’s total income estimate (income from wages and income generated from investments)
Comp360: Enhance marketing and risk management models that use traditional income measures with IXI’s total wage income estimate
DSI: Rank customers by their likely discretionary spending capacity
DS$: Improve targeting and models by analyzing an estimate of households’ discretionary spending dollars
Ability to Pay Index: Rank customers based on their estimated ability to pay their financial obligations
CreditStyles Pro: Differentiate households based on their estimated credit availability, needs, and usage
Aggregated FICO® Scores: Differentiate households for marketing purposes based on an aggregated version of FICO® Scores
Economic Spectrum: Group customers by the intersection of estimated income and spending; best used by credit, insurance, valuation, and consumer marketing firms to create treatment groups based on household spending relative to income
LifeScores: Rank customers by anticipated life insurance premium