Cohorts
Send the Right Message to the Right Household
View a sample profile of a Cohorts segment. (PDF)
Cohorts is an industry-leading, household-based, consumer segmentation tool that enables marketers to understand, target and communicate with distinct customer and prospect groups. It is the power to send the right message to the right household, and improve marketing effectiveness and ROI.
Cohorts divides virtually all U.S. households into 30 cohesive groups that share distinct demographic, lifestyle and consumer behavior characteristics. Each Cohort is named to reflect its personality and help you distinguish it from the others. Each group is also supported by detailed behavioral profiles that help you get to know your customer types as individuals, not just clusters of data, and reach out to them with personalized messages and programs.
Key Differentiators of Cohorts
1.Household-Level Segmentation
- Based on the specific demographic and lifestyle makeup of individual households
- Does not assume that neighbors are in all cases similar: does not apply aggregated characteristics of a geographic area (i.e. a ZIP Code or block group) to individual households
2.Includes 30 Unique Segments
- 9 single female segments
- 8 single male segments
- 13 married segments
3.Provides a Real-Life View of Customers
- Comprehensive segment profiles provide a deep understanding of what makes each Cohorts segment tick:
- Enables marketers to get the right message to the right household
- Humanizes the data, including how households interact with your firm
4.Proven Methodology
- Now in its third generation, Cohorts offers clients the benefits of a time-tested and field-proven product. Click here for success stories
5.Easy to Apply
- Can be appended to any customer or prospect file
- Complements in-house models