Customer segmentation solutions from IXI help financial services firms and leading brands understand the financial, economic, behavioral, attitudes, and lifestyle of their target customers and prospects. Because IXI segmentation solutions classify and group customers and prospects first by their financial capacity (i.e., mass market, mass affluent, affluent) and financial and economic profiles, and then by their demographics and additional attributes, our solutions enable firms both to find pockets of wealth and develop effective direct marketing and online campaigns to reach their desired target audience.
Financial Cohorts: Segment customers based on estimated assets and additional financial characteristics to better understand the financial and behavioral characteristics of households in order to increase the relevance and effectiveness of marketing efforts
Economic Cohorts: Segment households by a 360-degree view of a household’s economics, including estimated total income, discretionary spending, and credit capacity and usage
Cohorts: Segment customers based on demographics, attitudes, and behaviors to understand, target, and effectively communicate with distinct customer and prospect groups