IXI offers the only customer targeting, segmentation, and market tracking solutions and services for leading financial services firms and consumer marketers, which rely on a common foundation of approximately $11 trillion in anonymous, direct-measured consumer assets, Equifax’s extensive credit database, and measured small business assets.
Unlike other solutions that rely on survey-based household geo-demographics, only IXI can provide reliable and actionable insight on:
- The financial and economic potential of households, neighborhoods, territories, geographic markets, and small businesses
- A household’s financial needs, from investments to insurance
- Capacity to purchase a firm’s products and services
Our solutions and services include1:
- Customer Targeting and Scoring
- Customer Segmentation
- Market Tracking – Size and Share
- Consultative Solutions
- Economic Insights – Economic analysis, forecasting and predictive analytics
- Custom Analytics
- Data and Integration Services
- Online Targeting
- Small Business Targeting
- Client Decision Platforms
1 The products described above were neither developed nor intended to be used for the extension of credit to any individual, nor may they be used for purposes of determining an individual’s eligibility for credit, insurance, employment or for any other purpose contemplated under the Fair Credit Reporting Act, 15 U.S.C. § 1681 et seq.
