IXI is committed to protecting the privacy of our clients and their customers. Privacy is a core value at IXI and we take all matters related to privacy very seriously. IXI has designed its systems to be compliant with current privacy laws and closely follows the privacy standards of the marketing community.
IXI collaborates with over 95 financial institutions which voluntarily submit anonymized, personally unidentifiable data on their assets under management to us. From this information, IXI creates a wealth database that our clients can leverage to improve their customer segmentation, prospecting, and market tracking.
IXI Protects the Privacy of Individuals:
- IXI’s databases and the analyses we provide to our clients do not include information on the exact wealth or investments of any individual or household.
- IXI does not knowingly receive or solicit personally identifiable data on any individual or household from our clients for use in the creation of our products. We specifically instruct our clients to remove any and all personally identifiable data from the information they send us. Therefore, data received from our clients used in the creation of our products should not include names, addresses, actual account numbers, or any other personally identifiable information.
- In order to ensure consumer privacy, the measures that IXI develops and provides are based on anonymous information provided by our clients, which IXI aggregates to the neighborhood level.
- For our Investyles.com prospecting system, IXI uses the Federal Do Not Call list and the DMA’s Mail Preference Service files to protect the privacy of consumers who have chosen to participate in these “do not contact” services. IXI also offers clients the ability to incorporate their own “do not contact” files in IXI’s prospecting services.
- IXI offers clients digital versions of several products for use online in such applications as landing page optimization and ad targeting. Built based on anonymous information at an aggregated level, IXI’s digital products neither incorporate nor reveal any personally identifiable information.
- IXI works with third party ad network partners to deliver some of our digital solutions to clients. These partners are members of NAI, which offers online the users the option to “opt out” of the behavioral advertising delivered by NAI companies, including that delivered by IXI’s partners.
IXI Protects the Privacy of Our Clients:
- IXI maintains strict policies and security measures to help prevent any client from accessing another client’s confidential data.
- It is virtually impossible for any client to determine the summarized market share or any other data of any other client.
- When IXI receives personally identifiable information from a client for the purposes of a custom analytical project or other client specific project, IXI treats the information as highly confidential and uses it only for the benefit of the client. We do not disclose the information to any third party, except as necessary to carry out the purpose of the project and then only when the client authorizes the disclosure.
- Our policies are clearly outlined in our relationship agreements with our clients and our data submission specifications.
For over 15 years, IXI’s growth has been based on our commitment to maintaining the highest privacy standards for our clients and their customers. Our clients trust IXI for confidentiality-guaranteed advanced marketing analytics.
If you have any questions please send an email to info@ixicorp.com.