Financial Services Member-Firms to Benefit from IXIT Corporation's Investment in Online Applications

Launch of new online applications and enhancements to industry leading online prospecting platform to improve IXI Network Member-Firms’ performance and efficiency.

April 16, 2008 (McLean, VA) – IXI Corporation, a leading provider of Customer Segmentation and Market Targeting Solutions for the financial services industry, has announced the development of a new online portal to enable IXI Financial Services Network Member-Firms to easily access information about their customers, prospects, and markets. The portal, called WealthComplete.com™, will allow Network Member-Firms to gain online access to IXI’s proprietary data on consumer invested assets in order to:

Understand their share of wallet for each of their customers
Gain insight on their customers’ financial preferences and behaviors
Identify new opportunities to cross-sell and upsell current customers
Prospect for new customers
Target prospects and products that have the highest potential for success
Measure the firm’s market share and track competitive performance

“We’re excited to report on IXI’s increased investment in Research and Development of our online applications; this is the fastest growing area within our financial services practice with 2008 revenue to date more than double full year 2007 revenue,” stated Tom Dailey, CEO. “We have expanded our dedicated development team and with the partnership effort of many of our clients, we will be able to launch the new WealthComplete.com platform with breakthrough capabilities and solutions. The WealthComplete.com platform, combined with IXI’s industry leading Investyles.com™ prospecting system, will support our Financial Advisor (FA) based clients’ needs in customer and geographic segmentation, scoring, and prospecting.”

IXI’s development plans for its Network Member-Firms exclusive online applications include improved prospecting tools for FAs, customized geographic based reporting tools for senior to line executives, and mapping tools for managers. The technology used to develop the WealthComplete.com platform will later be used to develop new online customer scoring applications for additional financial services and consumer marketing firms.

Enhancements to Online Prospecting Tools to Yield Unparalleled Prospecting Insight for FAs
A series of enhancements to IXI’s online prospecting tools will enable IXI Network Member FAs to improve their prospecting strategies and grow their book of business. First, IXI’s industry leading online prospecting tool, Investyles.com will leverage the underlying technology infrastructure and applications currently under development for WealthComplete.com. Launched in 1999, Investyles.com has grown to over 48,000 registered FA users. Investyles.com continues to be an effective prospecting database for FAs to find qualified investor leads because it is based on IXI’s proprietary database of over $10 trillion in measured assets collected from over 95 financial services firms that are part of the IXI Network.

Second, Investyles.com and WealthComplete.com will soon offer Equifax® TotalSource XL™ as their prospect database. IXI clients will still have the ability to choose between Acxiom® and Equifax prospecting lists or incorporate their preferred prospecting list.

Third, the Investyles.com and WealthComplete.com applications will provide FAs with access to IXI’s unique asset scoring products and will also include IXI’s proprietary Income360™ to enable FAs to identify customers with up to $2 million in annual income. This powerful combination gives FAs unequaled insights to build qualified prospect lists and find prospects that look like their best customers. A sample application of how FAs can use Investyles.com and WealthComplete.com might be to identify households with children, with annual income above $250,000, and with a minimum of $200,000 in investable assets.

Fourth, in addition to allowing FAs to build qualified prospect mailing lists online, Investyles.com and WealthComplete.com will now be able to help FAs put those lists into market by linking to virtually any mail-house. The new functionality will improve FAs’ efficiency significantly, as they will be able to seamlessly transfer their prospect mailing lists to their firm’s approved mail-house.

Customized Online Geographic Reporting Tools Enable Executives to Mine for Hidden Potential
WealthComplete.com initial functionality will include a tool that enables all levels of financial services executives (e.g. Senior Executive, Division Manager, Regional Manager, District Manager, Branch Manager, and FA) to assess the financial opportunity for each of the customers in the geographic area they manage, from an entire division to an individual FA’s book of business. This tool will help executives quickly determine which markets and customers have incremental investment opportunity versus which have limited likelihood for growth.

IXI GIS Mapping Tools to Integrate with Client Mapping Platforms
In the future, WealthComplete.com will also offer GIS mapping functionality that will integrate with many mapping tools already in use by IXI clients. IXI’s mapping capability will enable IXI Network Member-Firms to visually understand their market share and performance, via the use of customized territories and interactive drill-down capabilities.

About IXI Corporation
IXI enables marketers to segment and target consumer households and neighborhoods based on wealth, income, spending, share of wallet, and share of market.

Through our exclusive consortium of more than 95 leading U.S. financial institutions, IXI measures more than $10 trillion in U.S. consumer assets and investments, comprising over 42% of all U.S. invested assets. For more than 10 years, IXI has utilized its patented process for collecting and classifying consumer asset data to create its proprietary financial assets database.

IXI works with the nation’s leading financial services marketers to segment their customers and prospects by affluence, credit, risk, product propensity, purchase behavior, and other characteristics. Our financial services clients use IXI’s asset-based solutions to efficiently identify customers and prospects that are most likely to represent a profitable business relationship, minimize risk, identify growth markets, and deliver the right message to the right customer.