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- Reaching the Right Audience Online with Wealth-Based Targeting
Optimize Your Campaigns
You’re already targeting on panel-based demographics or online behaviors. But imagine the power of also knowing who has money and who spends.
IXI’s unmatched wealth-based insights are critical to maximizing return on interactive marketing and advertising programs. In today’s economic environment, there is no doubt that consumers’ financial situations have an enormous impact on their willingness and ability to make investment decisions and spend on discretionary items.
For over 15 years, IXI has been designing and delivering leading scoring and segmentation products. IXI Digital’s marketing solutions offer an optimal blend of accuracy, granularity, coverage, and privacy. This translates into superior performance.
Superior Accuracy: Unlike other available economic measures, only IXI’s data is built on directly measured financial data — at a neighborhood level. IXI collects and manages direct-measured, anonymous U.S. consumer asset data from more than 95 financial services firms, approximately $10 trillion – almost half of all U.S. invested assets. This unique foundation allows us to provide highly accurate measures of households’ financial capacity, discretionary spending and other financial behaviors.
Superior Data Variables: IXI offers data that are not available from any other source. For example, our Total Assets, Active Trader Indicators, and Discretionary Spending measures offer online marketers a method of targeting ads and content based on users’ likely investment and financial behaviors.
Superior Coverage: Online campaigns using IXI’s data have typical match rates in the mid-30% range, allowing for better campaign performance. Other data providers offer match rates in the single digits, impacting the usefulness of their data in online applications.
Superior Privacy: Protecting consumer privacy online is one of IXI’s core values. Built using anonymous, aggregated, neighborhood level data, IXI’s digital products do not incorporate or reveal any personally identifiable information. Our ad delivery partners are members of NAI and are compliant with NAI responsible business and data management practices and standards