IXI Digital Targeting Options:
- Evaluate your campaign audience with visitor financial and economic insight. Find out more about IXI Digital Targeting Options
IXI Services’ AudienceIntel audience intelligence tool enables online advertisers to better evaluate who is actually viewing and responding to their ads.
By measuring audiences in terms of their estimated financial characteristics, AudienceIntel allows marketers to evaluate campaigns in real time and make instant adjustments that help optimize use of ad budgets and ensure the right message is reaching the right audience.
Adding AudienceIntel as a component in your online advertising strategies can help you address these challenges:
- Verify that your current marketing channels are providing the audience you’re expecting to receive
- Verify if the audience receiving your message is a match for your brand and offer
- Assess what types of audience are responding by estimated financial measures such as wealth, income, and spending
- Evaluate in real time whether your campaigns are meeting audience objectives and course-correct if needed
- Determine the value of a delivery channel and adjust the placement of your ads based on better intelligence about the audience they are reaching
- Inform future campaigns and carry out real-time audience classification and dynamic content display
- To better ensure the least possible wasted spend