Success Story: Paradise Lost. Premium Found.
Learn More: Additional Marketing Solutions from Equifax
“The big players in the industry are all on board with IXI, so they are the only source if you want to gain access to actual performance data…Our sales team is changing rotations and reallocating time based on the numbers. IXI’s data levels the playing field across territories and helps lead our wholesalers to water – those territories with the most opportunity,” – Chief Financial Officer, Top 5 Annuity Wholesaler
Proven Results: National P&C Manufacturer Identifies Specific Targets for VUL, Whole Life, and Annuity Offerings
By using a series of age-wealth combinations to create discrete customer segments, IXI worked with a leading insurance firm to demonstrate potential annuity, Variable Universal Life (VUL), and whole life policies that were more than 10 times larger in size and 15 times greater in incidence in the target segments.
IXI enables the nation’s leading Life and Annuity manufacturers to segment, target and interact more effectively with their end customers, prospects, and markets based on measures of wealth, anticipated premium, spending potential, and investment behavior. Additionally, distributors can leverage the country’s only quarterly POS database of annuity contracts issued, now featuring broker-dealer and ZIP code-level granularity.
IXI’s solutions for annuity issuers are based on nearly $100 billion in direct-measured annual variable annuity sales provided by the nation’s leading variable annuity issuers, including the top 15 in the industry.
This database of anonymous, direct-measured annuity contract sales, assets under management, and flow throughout the U.S. powers the industry’s most accurate and reliable market share and sizing tool for annuity issuers. Called MarketVision for Annuities, this powerful resource informs a wide range of territory and sales force management applications:
- Size opportunities and identify specific voids in market coverage
- Set more accurate sales forecasts by territory and branch
- Identify precise areas of emerging annuity growth
- Identify top wholesalers based on true relative performance
Specialized reports offer additional insight:
- Use the Broker-Dealer Report to evaluate quarter-by-quarter broker-dealer sales within your territories, and realign resources accordingly
- Use Rank Reporting to discover the number of annuity manufacturers being sold and your firm’s rank in sales dollars at territory or 3-digit ZIP level
- Use the Zero Share Improvement Report to locate hot broker-dealer sales ZIPs where your firm has zero sales and cold sales ZIPs that have too many resources
IXI’s customer targeting, scoring, and segmentation solutions enable agents and financial advisors to identify and communicate with those customers and prospects most likely to need life insurance and annuity products. IXI’s WealthComplete, Investyles, LifeScores, Income360, DSI, and DS$ customer scoring tools will help you:
- Score and measure customers and prospects by measures of wealth and lifestage to help your marketing department and producers better target and acquire new business
- Better identify wealthy consumers that need premium financial and insurance products like variable annuities, variable universal life, whole life and premium property & casualty products, such as personal umbrella liability policies
- Reveal untapped investment potential for targeted up-sell and cross-sell within your current client base
- Rank households by anticipated premium for major life product types
To improve marketing communications, check out Financial Cohorts and Economic Cohorts, IXI’s household segmentation systems to help you send the right message to the right household.