Industry Focus

Now more than ever, banks need to invest in ways to attract assets, build strong customer relationships, and keep tabs on the market during volatile times.

Over 20 of the largest U.S. banks work with IXI to gain accurate and actionable insights to target, segment and communicate with individual households as well as to track changes in the market. Only IXI’s proprietary database of approximately $10 trillion in anonymous consumer assets can arm banking institutions with the tools they need to impact their bottom line.

Most marketers have little insight into the actual assets and investments their customers and prospects hold with competitors. Developing an effective marketing strategy without this critical information can be a high-stakes guessing game at best.

IXI eliminates the guesswork in your marketing programs with highly accurate household targeting and scoring tools. With WealthComplete and Investyles, banking institutions can:

• Find the opportunity – identify which customers hold the most opportunity for increasing assets at your firm
• Achieve highly accurate and precise share of wallet and lifetime value measures for current customers and prospects
• Identify and manage cross-sell and up-sell opportunities across the customer lifecycle, from product preferences to retirement needs to moving a customer to a new service tier
• Understand customer needs and grow existing relationships – map product strategy, customer on-boarding, acquisition and loyalty programs to the specific wealth profile of your customers and prospects

Banks can also benefit from CreditStyles Pro^*, an innovative tool that enables marketers to differentiate households and enhance treatment groups based on measures of credit availability, needs, and usage.

Once you’ve identified your target groups, Financial Cohorts – the only household-level segmentation system based on direct-measured assets – can help you improve your communications to your target audience to increase results. Banks can use Financial Cohorts to:

• Profile their best customers based on financial behaviors and find more customers like them
• Send the right offer to the right household using relevant, versioned messages and appropriate marketing media

IXI’s market analysis tools enable banks to focus on geographies with the most opportunity. With these solutions, firms can track their share, optimize branch and site planning, gauge market health, and trend expected growth and potential by market.

• With MarketIntel, banks can assess their performance in capturing assets and credit in their target markets and customer segments.
• MarketMix helps banks measure asset levels and gauge product preferences in key geographies.
• CreditMix enables banks to better understand the credit health within key markets and determine credit market size and share

Not only can IXI help you enhance your customer marketing strategies, IXI also offers solutions to enable you to target the right small businesses for your products and services. With IXI’s Small Business Assets, firms can better determine which small businesses are most appropriate for premium offers as well as improve prospecting for new small business customers. If your firm offers services for home-based small businesses, then our solutions can help you communicate with them more efficiently.

Because IXI collects assets from the vast majority of the top banks, we can help firms who have merged or acquired other firms gain an accurate view of the combined entities. Using a combination of our products, IXI can help you evaluate:

• Optimal branch and territory assignments for the combined firm
• Financial needs and profiles of the new customer base
• The best way to communicate with new customers