Featured Success Story:
Whether you are a provider of wireless, wireline or cable services, the competition for subscribers is fierce. Without a solid understanding of who those subscribers are, what share of wallet you have captured, and how best to communicate with them, you are only partially equipped to market successfully to your marketplace.
At the same time, voice, video and data service providers are seeking new tools to identify, prioritize and improve strategies for recoverable collections as they increase in past-due accounts.
IXI offers solutions to these challenges.
IXI’s customer targeting and scoring and customer segmentation solutions enable voice, video and data service providers to:
- Segment and measure subscribers and prospects by household economics, share of wallet, and demographics, to target and acquire profitable subscribers
- Reveal untapped targeted up-sell and cross-sell potential within your current subscriber base
- Identify affluent consumers and those with high levels of spending that are ideal prospects for premium services like Digital Cable, DVR and high-speed Internet services
- Optimize marketing spend and improve ROI by suppressing treatments to prospects and customers least likely to respond or buy
- Send the right message to the right household by matching appropriate offers to households and selecting the best messaging and marketing media
IXI’s custom analytics and geographical solutions enable voice, video and data service providers to supplement their in-house analytics and research teams in such areas as:
- Marketplace Analysis, including assessing the credit health of target markets
- Customer and Prospect Profiling
- Predictive Modeling
- Model Scoring
- Direct Marketing Analytics
- ROI Analysis
- Retail Trade Analysis
- Prospect Lists
By providing precise, household-level scores of spending capacity, spending level, and income, IXI’s Ability to Pay solutions are unmatched for identifying a household’s financial means to pay, valuing your debt portfolio, and improving the return on sales of your bad debt. Whether your collections strategy involves first party or third party strategies, or both, we can help you:
- Identify, with a higher degree of accuracy, recoverable and unrecoverable balances based on your customers’ current spending capacity
- Value past-due accounts more precisely
- Sharpen systems that identify which accounts should be sold, and for what price
- Combine current debt prioritization processes with measures of household economic capacity, enhancing the effectiveness of your collections