Maintaining profitable, optimized relationships with current customers and finding more customers like your best are two ongoing challenges for retail marketers. IXI provides insights and solutions to help clients target, acquire, manage and retain their most valuable and viable customers and prospects. IXI’s solutions provide an unmatched view into your customers’ and prospects’ household wallets, their demographics and their consumer behaviors, fueling your marketing programs with real, relevant and actionable data.
IXI eliminates the guesswork in your marketing strategy and programs with highly accurate customer targeting and scoring and customer segmentation solutions that you can use to:
- Score, measure and segment prospects and customers by household economics and share of wallet to help better target and acquire new business — focusing on the right new customers
- Identify and reach consumers with the ideal characteristics – including levels of income and spending – for becoming customers of your products and services
- Reveal untapped potential for targeted up-sell and cross-sell within your current customer base
- Achieve highly accurate and precise share of wallet and lifetime value measures for current customers and prospects
- Use customer spending power and discretionary income as a tool to enhance management of your company’s house card, affinity card, or loyalty program
- Optimize use of marketing budgets and improve ROI by avoiding marketing to prospects and customers least likely to respond to or buy from you
- Send the right offer to the right household using relevant, versioned messages and appropriate marketing media channels
Our geographic market share and sizing solutions put household-level data on the ground, enabling you to:
- Estimate expected growth and potential by market and manage your marketing and business development efforts with factual information on consumer economics, not surveys and self-reported data
- Optimize site planning with accurate market data that reveals hidden opportunity in your existing footprint and in new markets you pursue
- Evaluate size and share of trade area spending in multiple levels of geography, including your customized trade areas, census block group, census tract, ZIP code, county, DMA, and state
- Gauge the credit health of target markets and gain insights on how financial shifts affect customer segments
IXI’s custom analytics solutions enable retailers to supplement in their existing analytics efforts in such areas as:
- Customer and Prospect Profiling
- Predictive Modeling
- Model Scoring
- Marketplace Analysis
- Direct Marketing Analytics
- ROI Analysis