Industry Focus

IXI's foundation of direct-measured assets produces powerful solutions for firms that target U.S. investors and consumers

Healthcare: Fundraising
Featured Application: Online Targeting

Case Study: Six Healthcare Challenges; One Data-Driven Solution

In fundraising, financial capacity drives donation activity. Typically, those who have more give more. In order to maximize efficiency and avoid wasting precious marketing resources, hospitals must target their most likely donors. This is true in any economic environment, but in today’s turbulent times, accurately identifying those with the economic resources to donate is of critical importance.

IXI’s Ability to Pay (ATP) Index™ helps fundraisers find their best donor prospects. ATP Index scores are highly predictive of both donation likelihood and donation amount, as shown by the results of this recent analysis.

The analysis revealed that:

  • Patients with ATP scores above 700 represented 67% of total donors. Conversely, patients with ATP scores below 300 represented only 5% of donors.
  • Patients with ATP scores above 900 had average lifetime donation amounts of $3,390.